Founded in 2018 by Melissa Greenwood
Giinagay (hello)
Miimi & Jiinda
Giinagay! Miimi & Jiinda is an award-winning Aboriginal lifestyle brand founded in 2018 by Melissa Greenwood, a proud Gumbaynggirr, Bundjalung, and Dunghutti woman. Inspired by her strong connection to Gumbaynggirr Country and supported by her mother, Lauren Jarrett—a cultural custodian, elder, and master weaver—the brand embodies a commitment to storytelling, culture, and artistry.
As trailblazers, Miimi & Jiinda became the first Indigenous brand to feature on Channel 9’s The Block and collaborated with major retailers, including Adairs, SEED, and Jurlique. Specialising in unique Indigenous artworks and sustainable fashion, they prioritise caring for the country and uplift their community through mentorship, employment opportunities, and monetary donations.
At Miimi & Jiinda, each piece celebrates the strength of First Nations women and creates space for their stories to be seen and celebrated, welcoming everyone with curiosity and respect.
BAMBUUDA GARLAAWIRR (MORNING LIGHT)
Featured Art Collections
Let customers speak for us
I love this shirt! I love how’s it’s different to, it’s comfy and it makes a statement
Beautiful designed tshirt! Quality material. The shape is very flattering. Sometimes I vary with T-shirt sizes from a 8-12 (womanly figure and boobs). I ordered size 10 and it was perfect. I am ordering the T-shirt in white because it’s such a pretty design and different to all the other flag tshirts I have purchased. I would highly recommend Miimi & Jiinda. I will be purchasing a dress too once I make up my mind because there are so many options!
Received my beautifully packed purchase and fell in love instantly. From the premium quality fabrics to the detailed finishes on all items and a perfect fit. Can not recommend highly enough. Looking forward to loving these pieces for a very long time.
Fits and feels amazing and I get so many compliments when I wear this.
The colours in this artwork are beautiful. We get so many comments from friends and family.
We absolutely love our Wawaa canvas print! The Miimi and Jiinda were very helpful with our queries and special requests. The print makes me smile every time I walk past it. Visitors involuntarily say "wow" when they see it.
Beautifully made, the print is just fantastic
the design and pattern is truly beautiful and to have something that represents the indigenous culture of Australia is so special.
I can't wait to continue building my collection of Miimi &Jinda Xx
Obsessed with the linen. Its the perfect length and the artwork is beautiful ❤️
Beautiful print, luxurious quality and the perfect size to wear multiple ways ❤️
I love this triptych - colourful, meaningful and beautiful
After a minor issue, Abe and Melissa went above and beyond. When Natasha opened her very own original piece, her face beamed with joy. The finished product was beautiful beyond what we had envisaged! Little tears appeared in her eyes and rolled down her cheeks. This has been an enormous month for her and having her own piece of Miimi and Jinda artwork (to go with all her linen!) has been the icing on the cake. Thank you from the bottom of my heart 💙.
Miimi Marraal
Our Jagun (homelands) is our greatest teacher, knowledge holder and custodian of future generations. Through our work we show our deep respect for Miimi Marraal (Mother Earth) and the interconnectedness between all elements of the natural world.
Blog posts
Miimi & Jiinda unveil Bambuuda Garlaawirr collection at Australian Fashion Week Recognised as one of Australia's most profound award-winning contemporary Indigenous art and sustainable fashion ...
Read more
The Heartbeat of the Collection – A Q&A with Melissa Greenwood
Last week, we unveiled our newest Miimi & Jiinda collection, Bambuuda Garlaawirr - “Morning Light” at Australian Fashion Week 2025 presented by Shark Beauty during the Next Gen Runway show. Gro...
Read more
Miimi & Jiinda Unveil New Collection with Two Exclusive Events During Australian Fashion Week 2025
As Australian Fashion Week 2025 approaches, Miimi & Jiinda is proud to unveil our newest collection, Bambuuda Garlaawirr, through two exclusive events: a private Media Showroom at the Four Sea...
Read more
