MIIMI & JIINDA IS A MATRIARCHAL ABORIGINAL LIFESTYLE BRAND BORN ON GUMBAYNGGIRR COUNTRY.

Celebrating art, fashion, story, and culture, the brand is led by a mother and daughter whose creative bond informs every piece.

Founded by Melissa Greenwood, a proud Gumbaynggirr, Bundjalung, and Dunghutti woman, Miimi & Jiinda carries forward a lineage of storytelling through contemporary design. Melissa was raised in her culture, painting and weaving alongside her mother from childhood practices that now form the foundation of the brand’s aesthetic.

Her mother, Lauren Jarrett, is a Stolen Generations survivor, cultural custodian, and lifelong artist whose quiet resilience and strength have always guided their work.

In 2018, during Melissa’s first years of motherhood, the timing aligned for mother and daughter to elevate their lifelong creative practice into a shared vision. What began as a deeply personal journey quickly became a brand that honours ancestry, tells stories, and celebrates the survival and strength of First Nations women.

Today, Miimi & Jiinda stands as a testament to legacy, artistry, and cultural endurance offering wearable art and objects that weave together past, present, and future.

WHO WE CREATE FOR

We welcome those who come with curiosity, respect, and heart.

Many of our customers aren’t Indigenous themselves, but they care deeply about connection, cultural truth, and walking alongside communities with integrity. If that’s you, you’re in the right place.

You don’t need to have the same story to be part of this one.
You simply need to listen with care and engage with intention.

WHAT WE BELIEVE IN

Cultural Integrity
Everything we share is guided by lived experience and deep respect for protocol.

Matriarchal Strength
Our brand is built on the wisdom of our mothers, grandmothers, and aunties.

Community First
We support, mentor, and collaborate with mob wherever we can.

Slowness and Intention
Every design is created with meaning and care, never rushed or mass-produced.

WHY ‘MIIMI & JIINDA’?

“Miimi” means Mother.
“Jiinda” means Sister.
Both words come from our Gumbaynggirr language.

They represent the deep feminine strength that guides our brand and our lives.

FROM US TO YOU

Miimi & Jiinda is more than a business.
It’s a personal story.
A cultural offering.
A creative act of resilience.

We believe art has the power to shift perspectives.
We believe culture should be celebrated, not misunderstood.
And we believe that when something is made with spirit, people feel it.

Thank you for being here, and for choosing to walk with us.