Miimi and Jiinda, founded by a Gumbaynggirr mother and daughter, is driven by a deep connection to culture and a passion for creativity. They began by creating original artworks, which became the foundation of their growing brand.

Founder Melissa has led the expansion of Miimi and Jiinda into fashion, transforming her art into sustainable, high-end clothing. As the designer, she brings each collection to life, blending storytelling with bold, wearable designs. Her mother, Lauren, is a master weaver who creates intricate, handwoven adornments that complement Melissa’s clothing on the runway, adding depth and texture to each piece.

Their journey has led to major milestones, including becoming the first Indigenous brand featured on Channel 9’s The Block. They also made history as the first Indigenous brand to collaborate with Australia’s largest national homewares retailer, Adairs. This partnership was a huge success, with their collection selling out across 140 stores and online within just 24 hours.

Miimi and Jiinda was also awarded the prestigious NIFA award for community collaboration, recognizing their commitment to supporting their community. Additionally, they showcased a stunning couture piece at the David Jones Archive Exhibition at the Powerhouse Museum, further solidifying their place in the fashion industry.

Beyond Adairs, Miimi and Jiinda have worked with well-known brands such as SEED and Jurlique, expanding their influence across fashion, homewares, and ceramics. Through these creative projects, they continue to share their stories and bring their designs into homes and wardrobes across the country.

Melissa is also a published author of five Australian children’s books, each featuring Gumbaynggirr translations to support language renewal.

What started as a mother-daughter collaboration has evolved into a family-run business. Melissa’s partner, Abraham, plays a key role, framing all of Miimi and Jiinda’s artworks using recycled timber. His craftsmanship ensures each piece is beautifully finished, while he also oversees operations and logistics.

Alongside their family, they have a dedicated small team that supports them every step of the way. Cara Mancini, a valued member of the team, works closely with them in all aspects of the business and has become like family. Together, they continue to grow the brand, combining art, design, and innovation in new and exciting ways.