About Miimi & Jiinda

Miimi & Jiinda is a matriarchal Aboriginal lifestyle brand born on Gumbaynggirr Country.

Celebrating art, fashion, story, and culture, the brand is led by a mother and daughter whose bond continues to shape every creation.

Founded by Melissa Greenwood, a proud Gumbaynggirr, Bundjalung, and Dunghutti woman, Miimi & Jiinda began as something deeply personal. After more than a decade working in justice, youth advocacy, and education, Melissa felt called to reconnect with her roots. Her mother, Lauren Jarrett, is a Stolen Generations survivor, cultural custodian, and lifelong artist whose strength has always been a quiet force behind the scenes.

In 2018, during Melissa’s first year of motherhood, the two began painting and weaving together. What started as a moment of healing quickly became something more. A way to honour ancestry. A way to tell stories. A way to celebrate the survival and strength of First Nations women.

A Living Story

Every piece we create holds something bigger than itself. Whether it’s a woven garment, a handpainted print, or a children’s book, our work carries generational knowledge, cultural pride, and a deep sense of spirit.

We’re proud to have been the first Aboriginal-owned brand to collaborate with a major retailer like Adairs, with collections that sold out nationally. But more than that, we’re proud of what those moments represent—greater visibility, recognition, and respect for Aboriginal culture.

Miimi & Jiinda is committed to giving back wherever possible. We actively work with community, prioritise Indigenous talent, and use our platform to create paid opportunities for mob to share their stories and step into their power.

Who We Create For

We welcome those who come with curiosity, respect, and heart.

Many of our customers aren’t Indigenous themselves, but they care deeply about connection, cultural truth, and walking alongside communities with integrity. If that’s you, you’re in the right place.

You don’t need to have the same story to be part of this one.
You simply need to listen with care and engage with intention.

What We Believe In

Cultural Integrity
Everything we share is guided by lived experience and deep respect for protocol.

Matriarchal Strength
Our brand is built on the wisdom of our mothers, grandmothers, and aunties.

Community First
We support, mentor, and collaborate with mob wherever we can.

Slowness and Intention
Every design is created with meaning and care, never rushed or mass-produced.

Why ‘Miimi & Jiinda’?

“Miimi” means Mother.
“Jiinda” means Sister.
Both words come from our Gumbaynggirr language.

They represent the deep feminine strength that guides our brand and our lives.

From Us to You

Miimi & Jiinda is more than a business.
It’s a personal story.
A cultural offering.
A creative act of resilience.

We believe art has the power to shift perspectives.
We believe culture should be celebrated, not misunderstood.
And we believe that when something is made with spirit, people feel it.

Thank you for being here, and for choosing to walk with us.