Article: Miimi & Jiinda Unveil New Collection with Two Exclusive Events During Australian Fashion Week 2025

Miimi & Jiinda Unveil New Collection with Two Exclusive Events During Australian Fashion Week 2025
As Australian Fashion Week 2025 approaches, Miimi & Jiinda is proud to unveil our newest collection, Bambuuda Garlaawirr, through two exclusive events: a private Media Showroom at the Four Seasons Hotel Sydney,and our participation in The Atelier Trade Show at Carriageworks.
This is a landmark moment for our brand as we continue to expand our presence in the Australian fashion industry whilst staying grounded in the cultural and sustainability values that shape everything we do.
The Collection Story: Bambuuda Garlaawirr
Our new collection, Bambuuda Garlaawirr - meaning “first light” in Gumbaynggirr language draws on the sacred Dreaming stories of our ancestors. It honours the beginning of creation, when the first sun rose, the first moon glowed, and the first waters flowed through Country. These stories of origin are carried through every thread, stroke and silhouette in the collection.
Designed on Gumbaynggirr Country and made in collaboration with local makers in Sydney, the collection features flowing, feminine silhouettes in soft, earthy tones. Our signature hand-drawn motifs represent the energy of first creation, and each piece reflects our slow fashion values, with sustainability and cultural integrity woven into every detail.
A small number of hand-painted, hand-sewn one-of-a-kind pieces will also be featured, representing wearable artworks.
Media Showroom at the Four Seasons Hotel Sydney
We’re excited to present Bambuuda Garlaawirr in an intimate media-only showroom at the prestigious Four Seasons Hotel Sydney. This exclusive preview will offer press, stylists, and select industry insiders the opportunity to:
- Experience the new collection in a private, relaxed setting
- View one-off pieces not available to the public
-Learn the cultural stories and meaning behind each design
- Connect directly with our founder, designer and artist Melissa Greenwood and Master weaver Lauren Jarrett
This event marks an important opportunity to understand the depth and vision behind Miimi & Jiinda’s creative process, one rooted in Gumbaynggirr stories, identity, and purpose. Attending media will receive first access to imagery, press kits, and samples for upcoming editorials.
How To Attend - Appointment Only
Date: Tuesday 13 May 2025
Location: Four Seasons Hotel Sydney
By appointment only — to view the collection and speak with Melissa and Lauren, please book here.
The Atelier Trade Show at Carriageworks – May 14 & 15
In tandem with our media showcase, Miimi & Jiinda will also participate in The Atelier Trade Show - a premium fashion trade event hosted at Carriageworks on Tuesday 14 and Wednesday 15 May during Australian Fashion Week.
As part of this curated showcase of premium and emerging brands, we will be presenting the full Bambuuda Garlaawirr collection to:
-Fashion buyers and stockists
- Stylists and showrooms
-Retailers and boutique owners
- Industry partners and collaborators
Buyers will be able to place wholesale orders directly at the event, with an exclusive 10% discount applied to all orders confirmed on the day. We encourage all trade partners who align with our values of sustainability, slow fashion, and cultural storytelling to come experience the pieces in person.
How To Attend:
Dates: 14–15 May 2025
Location: Carriageworks, Eveleigh
Register via Humanitix: https://events.humanitix.com/splash-sydney-trade-show
“These events give us a chance to speak to the heart of what Miimi & Jiinda stands for,” says founder Melissa Greenwood.
“It’s not just about showing a collection — it’s about sharing story, identity, and continuing culture through creativity.”
Meet the Designer - Melissa Greenwood
Across both events, attendees will have the opportunity to meet Melissa Greenwood, proud Gumbaynggirr woman, artist and storyteller. Melissa is the creative force behind Miimi & Jiinda and the heart of each collection. Her work bridges cultural tradition with modern design, and these events offer a rare opportunity to connect directly with the story and spirit behind the garments.
Walk With Us
These two exclusive events are your opportunity to experience Miimi & Jiinda’s most meaningful collection to date. From press to trade, from connection to creation, we invite you to step into a space where fashion holds story, and every garment begins with Country.
To book an appointment at the Media Showroom or to secure your spot at The Atelier Trade Show, please register early. We can’t wait to welcome you.