Melissa Greenwood & Lauren Jarrett; Country to Couture

National Indigenous Times

Meet the mother-daughter duo behind Miimi & Jiinda

Miimi & Jiinda is on its way to becoming one of the most adored Indigenous fashion brands to date.

Founded by mother-daughter-duo Melissa Greenwood and Lauren Jarrett, the eponymous fashion, art and lifestyle brand is facing a trajectory of growth.

After presenting their very first designer collection at this year's Afterpay Australia Fashion Week (AAFW), Miimi & Jiinda has quickly become an industry favourite.

Initially launched in 2018 – with Miimi and Jiinda meaning mother and sister in Gumbaynggirr – as an art-based business, it was not long before the pair's love for art transferred into a passion for fashion and textile design.

"We originally started out as an art business, creating artworks and traditional weaving pieces that mum does... but now, we have transitioned into fashion," Ms Greenwood said.

"I've always had an interest in fashion myself, but we were experimenting with putting our artwork on different mediums…it was first canvas, paper and stone.

"Then we tried it on fabric and thought oh my gosh."


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