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Founded in 2018 by Melissa Greenwood

Giinagay (hello)



Miimi & Jiinda

Giinagay! Miimi & Jiinda is an award-winning Aboriginal lifestyle brand founded in 2018 by Melissa Greenwood, a proud Gumbaynggirr, Bundjalung, and Dunghutti woman. Inspired by her strong connection to Gumbaynggirr Country and supported by her mother, Lauren Jarrett—a cultural custodian, elder, and master weaver—the brand embodies a commitment to storytelling, culture, and artistry.

As trailblazers, Miimi & Jiinda became the first Indigenous brand to feature on Channel 9’s The Block and collaborated with major retailers, including Adairs, SEED, and Jurlique. Specialising in unique Indigenous artworks and sustainable fashion, they prioritise caring for the country and uplift their community through mentorship, employment opportunities, and monetary donations.

At Miimi & Jiinda, each piece celebrates the strength of First Nations women and creates space for their stories to be seen and celebrated, welcoming everyone with curiosity and respect.



BAMBUUDA GARLAAWIRR (MORNING LIGHT)

Original Artwork Australia
Indigenous Clothing Brands Australia

Miimi Marraal

Our Jagun (homelands) is our greatest teacher, knowledge holder and custodian of future generations. Through our work we show our deep respect for Miimi Marraal (Mother Earth) and the interconnectedness between all elements of the natural world.

VIEW ARTWORK COLLECTIONS
Original Artwork Australia
Aboriginal Fashion Designer
Original Artwork Australia

Blog posts

National Indigenous Times
AFW 2025

National Indigenous Times

Miimi & Jiinda unveil Bambuuda Garlaawirr collection at Australian Fashion Week Recognised as one of Australia's most profound award-winning contemporary Indigenous art and sustainable fashion ...

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The Heartbeat of the Collection – A Q&A with Melissa Greenwood
AFW 2025

The Heartbeat of the Collection – A Q&A with Melissa Greenwood

Last week, we unveiled our newest Miimi & Jiinda collection, Bambuuda Garlaawirr - “Morning Light” at Australian Fashion Week 2025 presented by Shark Beauty during the Next Gen Runway show. Gro...

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Miimi & Jiinda Unveil New Collection with Two Exclusive Events During Australian Fashion Week 2025
AFW 2025

Miimi & Jiinda Unveil New Collection with Two Exclusive Events During Australian Fashion Week 2025

As Australian Fashion Week 2025 approaches, Miimi & Jiinda is proud to unveil our newest collection, Bambuuda Garlaawirr, through  two exclusive events: a private Media Showroom at the Four Sea...

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Indigenous Clothing Brands Australia