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Founded in 2018 by Melissa Greenwood

Giinagay (hello)


Miimi & Jiinda

Giinagay! Miimi & Jiinda is a matriarchal Aboriginal lifestyle brand born from the bond between mother and daughter on Gumbaynggirr Country. Founded by Melissa Greenwood, a proud Gumbaynggirr, Bundjalung, and Dunghutti woman, the brand embodies a commitment to storytelling, culture, and artistry.

What started as a moment of healing in 2018—painting and weaving together—grew into a powerful platform for sharing the strength of First Nations women. Each piece, whether it’s a hand-painted artwork, a woven garment, or a children’s book, carries deep cultural significance and reflects our journey.

We’re proud to be the first Aboriginal-owned brand to collaborate with major retailers, and we actively work to uplift our community through mentorship, paid opportunities, and meaningful collaborations.

At Miimi & Jiinda, we welcome everyone who approaches with curiosity and respect. This is more than a brand; it’s about connection, culture, and creating space for our stories to be seen and celebrated.


BAMBUUDA GARLAAWIRR (MORNING LIGHT)

Original Artwork Australia
Indigenous Clothing Brands Australia

Miimi Marraal

Our Jagun (homelands) is our greatest teacher, knowledge holder and custodian of future generations. Through our work we show our deep respect for Miimi Marraal (Mother Earth) and the interconnectedness between all elements of the natural world.

VIEW ARTWORK COLLECTIONS
Original Artwork Australia
Aboriginal Fashion Designer
Original Artwork Australia

Blog posts

National Indigenous Times
AFW 2025

National Indigenous Times

Miimi & Jiinda unveil Bambuuda Garlaawirr collection at Australian Fashion Week Recognised as one of Australia's most profound award-winning contemporary Indigenous art and sustainable fashion ...

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The Heartbeat of the Collection – A Q&A with Melissa Greenwood
AFW 2025

The Heartbeat of the Collection – A Q&A with Melissa Greenwood

Last week, we unveiled our newest Miimi & Jiinda collection, Bambuuda Garlaawirr - “Morning Light” at Australian Fashion Week 2025 presented by Shark Beauty during the Next Gen Runway show. Gro...

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Miimi & Jiinda Unveil New Collection with Two Exclusive Events During Australian Fashion Week 2025
AFW 2025

Miimi & Jiinda Unveil New Collection with Two Exclusive Events During Australian Fashion Week 2025

As Australian Fashion Week 2025 approaches, Miimi & Jiinda is proud to unveil our newest collection, Bambuuda Garlaawirr, through  two exclusive events: a private Media Showroom at the Four Sea...

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Indigenous Clothing Brands Australia